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Inquisitive Designer

Systems Thinker
Science Nerd
Headshot of Kareem Soliman

I'm a Senior Product Designer born and raised in Southern California. I'm passionate about leveraging the power of design to make technology more human and accessible.

With 5+ years of experience, I’ve led end-to-end design across B2B SaaS products, AI-powered workflows, consumer web and mobile experiences, and internal tools. Currently designing the future of people management software at Lattice.

In my prior role at HelloTech (acquired by DOOR), a gig-economy platform, I designed for both customers and technicians. My responsibilities included working on consumer web and mobile applications, internal tools, ecommerce flows, as well as spearheading design for a crucial 0 → 1 project.

Before moving into design, I studied the life sciences, which continues to inform how I think about systems, experimentation, and complex problem spaces.

LA-based designer bringing clarity and craft to complex products

Design Principles

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Think in systems

I strive to see beyond the immediate design, considering how solutions will mesh with existing systems and predicting 1st, 2nd, and 3rd order effects.

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Be data informed

I believe in being data informed, rather than data driven. Quantitative data needs to be paired with qualitative insights to gain a full understanding of a problem.

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Details matter

I believe craft and attention to detail are the key differentiators when it comes to good design. The user experience is the sum total of all design decisions made.

Never Stop Learning,
Study Design the World

I see design as more than just pixels on a screen or ink on paper—it shapes everything about our lived experience. From the ergonomics of a well-crafted chair to the flow of a bustling city, good design touches every aspect of our lives.

The moment I realized this, my scope of inspiration broadened beyond traditional mediums to the subtle beauty surrounding us. The world is my perpetual design classroom. I'm constantly learning, and that's what keeps this journey ever exciting and fulfilling.

Inspiration

Here are some of my favorite books on design, tech, and human behavior that have informed the way I design.

Lineup of essential books for product designers, featuring "The Design of Everyday Things" by Donald Norman, "Sprint" by Jake Knapp, "Articulating Design Decisions" by Tom Greever, "Future Ethics" by Cenydd Bowles, "The Lean Product Playbook" by Dan Olsen, and "Sapiens" by Yuval Noah Harari.

Play!

When I'm not designing you'll find me reading books, listening to music and podcasts, and watching Premier League football (or soccer for my fellow Americans ;)

01
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Reading

Thinking Fast & Slow by Daniel Kahneman

02
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Listening

Lex Fridman Podcast, Decoder, and more (ask me!)

03
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Playing

Cyberpunk 2077: Phantom Liberty

04
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Watching

Finishing up Succession, starting Better Call Saul